However, they must be carefully planned.
The Best Version of Yourself Now you can see that writing a good vision statement isn't difficult. PepsiCo "Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.
It also means considering how to keep your vision sustainable and scalable. Will your organization begin only in one school, or in one neighborhood, or in your city?
Motivating: Clarifies the direction in which your organization needs to move and keeps everyone pushing forward to reach it. The next step of the action planning process is to ground your vision in practical terms.
An organization implementing this strategy provides superior value by offering its customers a continuous stream of innovative products or services.